Search Optimization

Organic Search services:

Optimizing a businesses website ranking according to relevance to the search terms. This relevance is calculated by criteria such as extent of keyword match and number of sites linking to that website. It is much more valuable to be listed highly in the organic results than in the PPC advertisements.

Benefits of being listed in organic results:

• Some popular search engines do not charge a fee- organic results are listed based on the search engine’s measure of your relevance and quality, not your advertising dollars, so you don’t pay a “tax” per click
• Get more traffic - most people click the organic search results, not the paid advertisements
• Get visitors with a higher education - research shows those who click on organic search results more often have a higher level of education
• Longer lasting rank and traffic - search engines record your ranking history, helping you rank highly in the future, and they only reevaluate your rank every few weeks or months, allowing you to maintain your rank longer  

Local  Organic Results:  

Local Search is a new bread of search which has emerged as a powerful tool for business to gain new customers. With the advent of more sophisticated mobile phone and a new generation of internet users. Looking for a service and products has never been easier and appearing in a local search is a specific search based on location. Appearing in these results can increase greatly increase a websites visitors. 

• Get more traffic - most people click the organic search results, not the paid advertisements
• Get visitors with a higher education - research shows those who click on organic search results more often have a higher level of education
• Longer lasting rank and traffic - search engines record your ranking history, helping you rank highly in the future, and they only reevaluate your rank every few weeks or months, allowing you to maintain your rank longer  

Paid Search Marketing (Pay-Per-Click)

Paid results are those listings that require a fee for the search engine to list their link for particular keywords. The most widely used form of paid listing is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. The price increases with the competitiveness of the keyword. Google AdWords is one popular form of paid search advertisement.

Supersum Pay-Per-Click Marketing services will manage your business marketing PPC  to ensure optimal results while avoiding irrelevant keywords while maintaining marketing budgets.